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Thursday, March 24 • 1:00pm - 1:45pm
Anime Con PR 101

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Dealing with the press. How to do it right, and why it matters. This panel will help give an overview of a complete PR strategy, everything from picking out the right PR person, and identifying target press outlets to setting up the proper press room and onsite-procedures. The ultimate goal isn't having the most coverage, but having coverage that brings more attendees, guests, industry and funding to your event.


Christopher Macdonald

Christopher Macdonald, CEO and Publisher of Anime News Network, spent over a decade as the editor-in-chief, directly involved in day-to-day news and editorial, giving him a very unique understanding of the anime industry as a whole and of industry-press relations. No longer involved in daily editorial, he now handles business development for ANN and provides marketing and PR consulting services to companies entering the anime market.

Thursday March 24, 2016 1:00pm - 1:45pm
Toyo Institute of Art & Design 2-6 Tomihisachō Shinjuku, Tokyo 162-0067